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Showing posts from February, 2021

Communication Theories and Proponents

  Communication Theories and Proponents Communication Theory Mass Communication 1. Action Assembly Theory     -  Irving Janis            2. Adaptive Structuration Theory  -    Marshall Scott Poole          3. Agenda Setting Theory  -  Maxwell McCombs & Donald Shaw            4. Anxiety-Uncertainty Management Theory  -  William Gudykunst            5. Attribution Theory  -   Fritz Heider          6. Categorical Imperative   - Immanuel Kant                    7- Cognitive Dissonance  -   Leon Festinger  8- Communication Accommodation Theory  -   Howard Giles ...