Communication Theories and Proponents Communication Theory Mass Communication 1. Action Assembly Theory - Irving Janis 2. Adaptive Structuration Theory - Marshall Scott Poole 3. Agenda Setting Theory - Maxwell McCombs & Donald Shaw 4. Anxiety-Uncertainty Management Theory - William Gudykunst 5. Attribution Theory - Fritz Heider 6. Categorical Imperative - Immanuel Kant 7- Cognitive Dissonance - Leon Festinger 8- Communication Accommodation Theory - Howard Giles ...
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