Communication Theories and Proponents
Communication Theory Mass Communication
1. Action
Assembly Theory - Irving Janis
2. Adaptive
Structuration Theory - Marshall Scott Poole
3. Agenda Setting
Theory - Maxwell McCombs & Donald Shaw
4. Anxiety-Uncertainty
Management Theory - William Gudykunst
5. Attribution
Theory - Fritz Heider
6. Categorical
Imperative - Immanuel Kant
7- Cognitive
Dissonance - Leon Festinger
8- Communication
Accommodation Theory - Howard Giles
9- Communitarian
Ethics - Clifford Christians
10- Communication
Privacy Management Theory -Sandra Petronio
11- Constructivism - Jesse Delia
12- Coordinated
Management of Meaning - W Barnett Pearce & Vernon Cronen
13- Critical
Theory - Geert Hofstede
14- Critical
Theory of Communication in Organizations - Stanley Deetz
15- Cultivation
Theory - George Gerbner
16- Cultural
Approach to Organizations - Clifford Geertz & Michael Pacanowsky
17- Cultural
Studies - Stuart Hall
18- Dialogic Theory - Martin Buber
19- Dialogic Ethics - Martin Buber
20- Different Voice - Carol Gilligan
21- Discourse
Ethics-Theory of Communicative Action - Jürgen Habermas
22- Discursive
Formation - Sonja K Foss
23- Dramatism - Kenneth Burke
24- Elaboration
Likelihood Model - Richard Petty & John Cacippio
25- Existential
Theory - Carl Rogers
26- Expectancy
Violations Theory -Judee Burgoon
27- Face
Negotiation Theory - Stella Ting-Toomey
28- FIRO Theory- William Schutz
29- Functional
Perspective on Group Decision Making - Randy Hirokawa & Dennis Gouran
30- Genderlect
Styles - Deborah Tannen
31- General
Semantics - Alfred Korzybski
32- Goals-Plans-Action
Model - Elihu Katz
33- Golden Mean - Aristotle
34- Groupthink - Irving Janis
35- Hierarchy of
Needs - Abraham Maslow
36- High- and
Low-Context Cultures - Edward Hall
37- Information
Theory - Claude Shannon & Warren Weaver
38- Information
Systems Approach to Organizations - Karl Weick
39- Interaction
Adaptation Theory - Judee Burgoon
40- The
Interactional View- Paul Watzlawick
41- Interaction
Process Analysis - James Dillard
42- Interactive
Universalism - Seyla Benhabib
43- Interpersonal
Deception Theory - David Buller & Judee Burgoon
44- Interact
System Model of Decision Emergence - B Aubrey Fisher
45- Linguistic
Relativity - Edward Sapir and Benjamin Lee Whorf
46- Magic
Bullet-Hypodermic Needle- Lazarsfeld and Herta Herzog
47- Marxism - Karl Marx
48- Meaning of
Meaning - I A Richards
49- Media Ecology - Marshall McLuhan
50- The Media
Equation - Byron Reeves & Clifford Nass
51- Mediational
Theory of Meaning - Charles Osgood
52- Muted Group
Theory - Cheris Kramarae
53- Narrative
Paradigm - Walter Fisher
54- Performance
Ethnography - Cindy O Griffin
55- Principle of
Veracity- Sissella Bok
56- Prophetic
Pragmatism - Cornel West
57- Proxemic Theory - Edward Hall
58- Relational
Control - Millar and Rogers
59- Relational
Dialectics - Leslie Baxter & Barbara Montgomery
60- Resonance
Principle of Communication - George Gerbner and Tony Schwartz
61- The Rhetoric - Aristotle
62- Semiotics- Roland Barthes
63- Significant
Choice - Thomas Nilsen
64- Social
Exchange Theory - John Thibaut & Harold Kelley
65- Social
Information Processing Theory - Joseph Walther
66- Social
Judgment Theory- Muzafer Sherif
67- Social
Learning Theory-Social Cognition Theory - Albert Bandura
68- Social
Penetration Theory - Irwin Altman & Dalmas Taylor
69- Speech Codes
Theory - Gerry Philipsen
70- Spiral of
Silence - Elisabeth Noelle-Nuemann
71- Standpoint
Theory - Sandra Harding & Julia T Wood
72- Structural
Linguistics - Karl Marx
73- Structuration
Theory - John Bowlby
74- Symbolic
Convergence Theory- Ernest Bormann
75- Symbolic
Interactionism - George Herbert Mead
76- Two-Step Flow
of Communication - Paul Lazarsfeld
77- Uncertainty
Reduction Theory - Charles Berger
78 Yale Attitude
Change –Carl Hovland and his colleagues at Yale University
79 Diffusion of Innovations Theory
The theory was developed by E.M. Rogers, a communication theorist at the University of New Mexico, in 1962. The theory was developed by E.M. Rogers, a communication theorist at the University of New Mexico, in 1962.
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