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Communication Theories and Proponents

 









Communication Theories and Proponents

Communication Theory Mass Communication

1. Action Assembly Theory   Irving Janis      
   
2. Adaptive Structuration Theory -  Marshall Scott Poole    
   
3. Agenda Setting Theory - Maxwell McCombs & Donald Shaw          

4. Anxiety-Uncertainty Management Theory - William Gudykunst          

5. Attribution Theory - Fritz Heider        

6. Categorical Imperative - Immanuel Kant  
               


7- Cognitive Dissonance - Leon Festinger 

8- Communication Accommodation Theory - Howard Giles     

9- Communitarian Ethics - Clifford Christians           

10- Communication Privacy Management Theory -Sandra Petronio               

11- Constructivism - Jesse Delia          

12- Coordinated Management of Meaning  - W Barnett Pearce & Vernon Cronen      

13- Critical Theory -  Geert Hofstede               

14- Critical Theory of Communication in Organizations - Stanley Deetz   

15- Cultivation Theory - George Gerbner              

16- Cultural Approach to Organizations - Clifford Geertz & Michael Pacanowsky   



17- Cultural Studies Stuart Hall          

18- Dialogic Theory - Martin Buber   

19- Dialogic Ethics - Martin Buber     

20- Different Voice Carol Gilligan      

21- Discourse Ethics-Theory of Communicative Action - Jürgen Habermas         

22- Discursive Formation - Sonja K Foss      

23- Dramatism  Kenneth Burke                

24- Elaboration Likelihood Model Richard Petty & John Cacippio    

25- Existential Theory - Carl Rogers        

26- Expectancy Violations Theory -Judee Burgoon                 

27- Face Negotiation Theory Stella Ting-Toomey         

28- FIRO Theory- William Schutz   

29- Functional Perspective on Group Decision Making - Randy Hirokawa & Dennis Gouran           

30- Genderlect Styles -  Deborah Tannen            

31- General Semantics - Alfred Korzybski               

32- Goals-Plans-Action Model - Elihu Katz             

33- Golden Mean Aristotle             

34- Groupthink - Irving Janis          

35- Hierarchy of Needs - Abraham Maslow            

36- High- and Low-Context Cultures - Edward Hall        



37- Information Theory - Claude Shannon & Warren Weaver        

38- Information Systems Approach to Organizations - Karl Weick           

39- Interaction Adaptation Theory -  Judee Burgoon                 
 
40- The Interactional View- Paul Watzlawick                

41- Interaction Process Analysis - James Dillard      

42- Interactive Universalism - Seyla Benhabib               

43- Interpersonal Deception Theory - David Buller & Judee Burgoon     

44- Interact System Model of Decision Emergence - B Aubrey Fisher                

45- Linguistic Relativity - 
Edward Sapir and Benjamin Lee Whorf     

46- Magic Bullet-Hypodermic Needle- Lazarsfeld and Herta Herzog     

47- Marxism - Karl Marx
 
48- Meaning of Meaning  I A Richards        

49- Media Ecology -   Marshall McLuhan           

50- The Media Equation -  Byron Reeves & Clifford Nass     

51- Mediational Theory of Meaning - Charles Osgood                

52- Muted Group Theory Cheris Kramarae              

53- Narrative Paradigm - Walter Fisher     

54- Performance Ethnography - Cindy O Griffin   

55- Principle of Veracity- Sissella Bok         

56- Prophetic Pragmatism -  Cornel West       

57- Proxemic Theory - Edward Hall        

58- Relational Control  - Millar and Rogers     

59- Relational Dialectics Leslie Baxter & Barbara Montgomery     

60- Resonance Principle of Communication - George Gerbner and Tony Schwartz     

61- The Rhetoric -  Aristotle               

62- Semiotics- Roland Barthes                

63- Significant Choice Thomas Nilsen  

64- Social Exchange Theory  -   John Thibaut & Harold Kelley      

65- Social Information Processing Theory  -   Joseph Walther               

66- Social Judgment Theory-  Muzafer Sherif 

67- Social Learning Theory-Social Cognition Theory  - Albert Bandura                

68- Social Penetration Theory Irwin Altman & Dalmas Taylor     

69- Speech Codes Theory - Gerry Philipsen                

70- Spiral of Silence - Elisabeth Noelle-Nuemann        

71- Standpoint Theory Sandra Harding & Julia T Wood   

72- Structural Linguistics Karl Marx            

73- Structuration Theory John Bowlby      

74- Symbolic Convergence Theory- Ernest Bormann              

75- Symbolic Interactionism -  George Herbert Mead   

76- Two-Step Flow of Communication Paul Lazarsfeld     

77- Uncertainty Reduction Theory -  Charles Berger 

78 Yale Attitude Change –Carl Hovland and his colleagues at Yale University 

79 Diffusion of Innovations Theory

The theory was developed by E.M. Rogers, a communication theorist at the University of New Mexico, in 1962. The theory was developed by E.M. Rogers, a communication theorist at the University of New Mexico, in 1962. 


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